ABOUT
I’ve spent 12+ years inside other people’s businesses. I know what makes them easier to run.
I’m Berit - a strategic right hand, online business manager and experienced problem-solver for founders who need more than another person waiting for instructions.
I work behind the scenes, get to know how the business actually operates and take ownership of the things that need another capable brain on them.
HELLO LOVELY!
I'm Berit
I’m very good at being the person you can hand things to.
For more than 12 years, I’ve worked behind the scenes with entrepreneurs and founder-led businesses: managing operations, coordinating projects, building systems, running launches, figuring out tech, improving customer journeys and dealing with the hundred other things that come with running an online business.
But the list of things I can do isn't really the point.
What makes me useful is that I understand how the pieces connect.
I can come into a business, get my head around what you're doing and why, spot what needs attention, ask the right questions, research what I don't know and turn ideas into something that actually gets implemented.
You don't have to map out every step before handing something over to me. In fact, figuring out the steps is often part of what you're handing over.
What I am actually here to do
I don’t want to become another person in your business who needs managing.
There’s a version of “support” that creates almost as much work as it removes.
You explain the project. Break it into tasks. Assign the tasks. Provide the context. Answer the questions. Check the work. Remember the follow-up.
At which point you might reasonably wonder who exactly is being supported.
That isn’t the relationship I’m interested in creating.
I want to understand the business well enough to notice what needs attention, bring you solutions rather than just problems, keep track of the loose ends and take genuine responsibility for the work I own.
You will still be the founder. You’ll still make the decisions that belong with you.
But you won’t have to be the project manager, operations department, institutional memory and human reminder app for the entire business.
12+ YEARS BEHIND THE SCENES
I’m not learning how online businesses work while working on yours.
I've been doing this since long before “online business manager” became a common job title.
Over the years, I’ve worked with entrepreneurs, experts, personal brands, course and membership businesses and established online companies, including million-dollar operations.
I’ve seen businesses at very different stages, worked across a ridiculous number of platforms and figured out an equally ridiculous number of problems.
That experience matters because when something lands on my desk, I'm rarely looking at it in isolation. I’m thinking about what it affects, what could go wrong, what else needs to happen and whether there’s a better way to do it in the first place.
I don't expect to know everything. Nobody does.
But after 12+ years of doing this work, I’m very comfortable being handed something unfamiliar and trusted to figure it out.
That’s the difference between having another pair of hands and having another experienced brain in the business.
CLIENT WORDS
What it feels like when you’re no longer doing this alone.
I honestly can’t imagine running my business without Berit by my side. When I hand something over to her, I am completely confident knowing it will be completed perfectly. If you’re ready to bring in a team member you can trust and count on, Berit's your girl.
- Krista Rae
Berit is kind, caring and super dedicated to the work she does. She follows up with me, keeps me on track and has improved both my blog and my life. Her dedication is admirable and her work ethic far surpasses any assistant I’ve hired before.
- Jackie Shields
Berit is a complete asset to my business and has been a vital part of my growth. She consistently improves my workflow and processes, develops new systems and goes above and beyond in the work she completes. I’m beyond grateful to have found her.
- Addi Ganley
Beyond the business
Since you might be trusting me with half your business,
you should probably know who you’re dealing with.
I’m a mum to three boys. This has probably contributed significantly to my ability to keep track of multiple moving parts while several people ask me completely unrelated questions.
I genuinely love planning. Calendars, lists, Notion boards, figuring out logistics and turning a mess into something that makes sense are not chores I tolerate. I actively enjoy them. I chose the correct career.
I’m obsessed with hockey.
If there’s a game on, there’s a very good chance I’m watching it. I follow the NHL religiously, have opinions about teams nobody asked for, and will happily rearrange an evening around a game. Some interests are casual. This is not one of them.
I read a lot. I’m endlessly curious and prone to disappearing down research rabbit holes, which turns out to be surprisingly useful when your job involves regularly figuring out things you’ve never encountered before.
I love tech and studied accounting at university. So apparently systems, numbers, problem-solving and making complicated things make sense have been a theme for quite some time.
I’m a professional rabbit-hole researcher.
Give me something I don’t know and I will happily disappear into research mode until I understand it, find the answer or figure out how to make it work.
I’m a professional rabbit-hole researcher.
Give me something I don’t know and I will happily disappear into research mode until I understand it, find the answer or figure out how to make it work.
Let's talk about your business
You don’t need to know exactly what you need before we talk.
If you know there are parts of the business you’re ready to stop carrying alone, that’s enough.
Tell me what’s happening, what keeps landing back on your plate and what you wish you could confidently hand to someone else. We’ll talk about where I could step in and whether I’m the right person to do it.
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